100+ Years of Moulding Moments 

Larson-Juhl is a values-based organization, built on a rich history of artisanship and service.  

How We Started  

Pacific Picture Frame was founded in 1893 in Seattle, Washington. Within the next century, that small West Coast frame manufacturer would become Larson-Juhl, the world's leader in manufacturing and distributing framing products.  

The same year Pacific Picture Frame was founded, inventor Columbus A. Wayland from Middlesborough, Kentucky, patented the first picture frame clamp. The clamp's invention, coupled with the first mat-cutting machines in 1894, made frame manufacturing quicker, more efficient, and more precise. Over the next half century, many new inventions were introduced, making custom framing a real business opportunity for entrepreneurs.  

Roger Larson founded the frame manufacturing business Larson Picture Frame in 1957 in Braham, Minnesota. The same year, Tom Juhl opened Juhl, Inc., a Minneapolis, Minnesota, frame shop. Framing expanded tremendously, and Roger Larson and Tom Juhl recognized the industry's potential.  

In 1968, Juhl merged with Pacific Picture Frame to form Juhl-Pacific U.S.A. By 1971, Juhl Pacific's distribution territory stretched throughout the West and Midwest.  

In the early 1980s, Larson Picture Frame recognized the need for fast, efficient distribution with a strong emphasis on customer service. The company expanded operations across the US to enhance much-needed material distribution. Larson later opened additional distribution centers to serve customers locally in Dallas, Atlanta, and Los Angeles.  

Larson and Juhl were a perfect match with similar ideologies and complementary product lines serving framers nationwide. The two companies merged in 1988 to form Larson-Juhl and soon expanded internationally.   

The sale of Larson-Juhl to Berkshire Hathaway was completed in February 2002. The current management team, including Jeff Cohen, Larson-Juhl's CEO, continues to lead the company with the same values that have made Larson-Juhl the premier manufacturer and distributor of fine custom picture frame moulding.  

Where We Are Today  

At Larson-Juhl, we are proud to be at the forefront of the framing industry, blending our rich heritage of craftsmanship with comprehensive turnkey fulfillment services and cutting-edge digital solutions to empower framers across North America.  

We are also committed to excellence in product quality and sustainability. As North America's only FSC® Certified and PEFC Certified moulding and matboard supplier, we take pride in leading the industry in sustainable practices. Our dedication to creating the highest-quality products while operating in the most environmentally, ethically, and socially responsible manner is reflected in every item we produce, ensuring our customers can frame with confidence. 

At Larson-Juhl, we understand that as our customers' needs evolve, so too must our offerings. Our commitment to innovation and customer-centric solutions remains steadfast as we redefine the framing industry. Join us on this journey as we strive to enhance your experience with every frame. 

Timeline 

1893

Pacific Picture Frame is founded in Seattle, Washington 

1957

Manufacturing business, Larson Picture Frame, is founded in Braham, Minnesota  

Tom Juhl opened a frame shop, Juhl, Inc., in Minneapolis, Minnesota   

1968

Juhl and Pacific Picture Frame merge to form Juhl-Pacific U.S.A 

1988

Juhl Pacific and Larson Picture Frame merge: Larson-Juhl is founded 

1998

Artique Matboard launches in partnership with specialist papermaker James Cropper in Cumbria, England

2002

The sale of Larson-Juhl to Berkshire Hathaway is completed 

2009-2014

Larson-Juhl distributes FSC ® Certified Moulding 

2022

Larson-Juhl is the only provider of FSC ® and PEFC Certified Moulding in North America  

FSC-logo     PEFC-logo

2023

LJ Mobile App launched allowing customers to do business with Larson-Juhl from anywhere 

2025

LJ Design Studio Tablet App launched

Larson-Juhl Promise 

We promise to provide the highest-quality products, industry-leading service levels, and innovative business solutions to help you maximize your resources and more efficiently manage your business. 

Join the Larson-Juhl Team 

Be a part of Larson-Juhl history. We love hearing from people with similar values.