June 27, 2018 | 9:46 AM

Luna Collection - How to Style and More with 2017 Design Star, Malia Bolt

With a thriving new storefront location for Purple House Gallery (Gainesville, Georgia), and the recent launch of the Luna collection, we thought it was time to catch up with Malia Bolt, our 2017 Design Star winner! Read Interview.


July 26, 2017 | 8:21 AM

WCAF Seminar Recap: Influencing the Consumer Path to Purchase, by Ginger Hartford

During the 2017 West Coast Art & Frame Expo, Larson Juhl's Strategic Marketing Manager Ginger Hartford presented an informational seminar about how technology and social media are influencing consumers and what art and framing businesses can do to better connect and engage with their customers.

“By integrating tools and services online, and merchandising in store for a complete omni-channel experience, businesses can fuel sales growth to attract new customers, retain their current customers, and reengage older customers,” says Ginger.

Ginger provided some key tips on influencing the consumer’s path to purchase through mediums like social media and marketing, as well as the in-store experience.

Read More

July 11, 2017 | 8:27 AM

Extra! Extra! Read all about YOUR frame shop in the news!

Do you ever wish you could see your frame shop's name in the media for something great? This wish can become a reality and YOU have the power to make it happen! It's possible with press releases. And you can write a simple, attention-grabbin press release in no time. Ready to get started?
Read More and Access A Basic Press Release Template

June 21, 2017 | 9:00 AM

WCAF Seminar Recap: Social Media and Digital Storytelling, by Erick Rios

Erick Rios, from Frames and Stretchers in NYC, our 2016 Social Media Maven, hosted an exciting and informative social media class during the 2017 West Coast Art & Frame Expo. His educational seminar focused on the human connection and our motives to utilize social media. Erick also discussed the process of developing your voice and how to communicate to your audience.
We appreciate Erick’s insights about social media and digital storytelling and are pleased to be able to provide some highlights of his valuable seminar.

Read More

June 07, 2017 | 2:21 PM

Beaches, Blue Water, and Beautiful Sunsets of Summer

Beautiful beaches, blue ocean waters, and gorgeous sunsets speak to summer style, vacation memories, and inspire all types of art. Whether your clients have photos, paintings, or three-dimensional pieces, this summer, be sure to browse collections perfect to coordinate with beach-themed art!

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June 07, 2017 | 9:00 AM

It's Wedding Season!

Watch our wedding video clip for some inspiration!

Watch Video

May 31, 2017 | 9:00 AM

Facebook 101 - Setting Up Your Business Page

Are you up to speed on your social platforms? Feel too far behind to catch up? Not to worry - you can create and update your Facebook Business Page with just a few steps.

Bri Dixon, of Larson-Juhl's Marketing Team, manages the company's social media platforms and communicates often with customers about marketing support materials, Facebook, and other important topics related to helping customers get the word out about their businesses.

Here, Bri shares some important but basic tips & tricks to help update and operate your Facebook Business page.

Read More

May 17, 2017 | 9:00 PM

Celebrating Custom Framers

Throughout 2017, we're celebrating custom framers by sharing some of the wonderful stories we hear from our customers - stories about big successes, personal inspiration, and exciting innovations. Thank you to John and Pat Horrocks at BlackBird Frame & Art in Asheville, North Carolina for letting us share their inspiring story.

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April 12, 2017 | 11:04 AM

Track Your Impact on Facebook!

When you're putting so much effort into your social media through a Facebook business page, it's important to know what's working and what isn't. Luckily, Facebook offers all kinds of analytical information for you to dig into when evaluating your efforts. These tools allow you to learn more about your audience on Facebook and what they are and are not enjoying as much from your business online. Take some time to learn more details about the resources Facebook Business pages has to offer!

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April 05, 2017 | 10:00 AM

Biltmore®: A Beautiful Story

The story of Biltmore is a beautiful one. A story of preserving important pieces of the past, while cultivating and nurturing a special and unique sanctuary for today. The history and crafstmanship of this spectacular estate are beautifully translated into our frame collections inspired by Biltmore, and we are proud to feature these elegant designs and share the story behind them.

And just as Biltmore has a wonderful story to tell, so do the skilled framers in businesses across North America who transform all types of personal treasures - from photos to postcards to original paintings and mementos. Framers are masters at preserving what's important and valuable, while designing each piece to be something that can be enjoyed and appreciated today.

Are you telling your story so clients can undertsand and appreciate your expertise and experience? If you're looking to write or update your "About" page on your website or to create a video to share on social media, you may find inspiration from this video segment from Biltmore.

Biltmore History and Craftsmanship Video

Also, if you're looking to inpsire customers with beautiful frame designs, you can access our framed images in the Larson-Juhl Digital Image Library.

Username: customer1
Password: larsonjuhl
Digital Image Library

March 29, 2017 | 9:00 AM

Are Boomers Booming at Your Business?

Generational Series: Baby Boomers

As a custom framer, it's highly likely that at least some of your target audience consists of Baby Boomers - especially since there are about 75 million of them! With the many communications channels available today, understanding their shopping habits and preferences is important as you plan your marketing strategies. Over the coming months, we'll explore the framing consumer by generations, offering some insights that can help you adapt and create a marketing mix that appeals to shoppers of all age. 

Who are the Baby Boomers and how can you appeal to them?

Read More

March 08, 2017 | 9:00 AM

Marking the Most of Your Marketing Dollars

Trying to get the word out about your business? Whether it's in your community, online, or across multiple channels, having an effective plan that works with your budget is important.

Read More

February 22, 2017 | 9:00 AM

Customer Feature: Artistic Galleries

Celebrating Custom Framers

We are fortunate to hear many personal stories from our amazing customers - stories about big success, overcoming challenges, personal inspiration, and exciting innovations. Throughout 2017, we'd like to share some of these wonderful stories and celebrate custom framers across North America. Thank you to Brenda at Artistic Galleries for letting us share her success story.

Read More

February 15, 2017 | 9:00 AM

Step Inside the Larson-Juhl Booth!

The 2017 West Coast Art & Frame Expo was truly a celebration of our industry. During the show, we recognized our newest Design Star and our seven category winners at a spectacular event, participated in educational programs, which so many people attended and contributed to, and introduced new mouldings, including a collection created with our 2016 Design Stars.

We were thankful to spend quality time with customers who were able to attend, hearing feedback, sharing products, answering questions and having some fun taking photos at our new Instagram wall!

We hope you enjoy this look inside the 2017 Larson-Juhl booth through our virtual tour. Whether you're seeing it for the first time or revisiting it after the show, we hope you find inspiration for some of your own innovative custom frame displays!

Watch Video

February 08, 2017 | 9:00 AM

Consumer Research: Overcoming Barriers to Custom Framing

What barriers keep consumers from making a custom framing purchase? What can you do as a custom framer to help overcome those barriers? Understanding some of the key reasons why people may not custom frame can help in developing a sales and marketing approach to help consumers move past those issues and help you gain more business!

In this final article of our three-part series featuring results of research initiated by Nielsen Bainbridge, read about some of the potential barriers to custom framing. Along with the details of the research, we've also provided links to some Larson-Juhl resources that may help address some of the feedback. We hope you'll find this information helpful.

Read More

February 01, 2017 | 9:00 AM

Corner Sample Clean-Up!

It's a new year, and it's a great time to reorganize your space and give your shop a refreshed look! One place to start is your corner sample wall display, since the better your frame samples look, the easier it will be to sell them. We have some tips and tricks on ways to design and organize your corner sample wall for maximum effectiveness!

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January 31, 2017 | 10:05 AM

Meet Our New Design Star Winner!

The 2017 Design Star: Framing Edition event at West Coast Art & Frame was a wonderful celebration of the talent, innovation, and creativity within our industry. At the event held on Monday, January 23, winners for each cateogry were announced, along with our Grand Prize winner.

Congratulations to Malia Bolt from Purple House Gallery, our 2017 Design Star: Framing Edition winner! Malia's winning piece was entered into the Mirror category. The innovative design included 28 small grames placed inside of an oversized large frame. The arrangement was both artisitic and elegant. Installed about a dramatic, large rock fireplace, it defintiely earned its place as the focal point in the room.

See the award-winning frame designs of our seven categories, along with other details about the 2017 West Coast Art & Frame Expo.

Read More

January 31, 2017 | 10:02 AM

Merchandising Calendar - A Frame for Every Season!

Kicking Off the Year in Style: Build Your 2017 Merchandising Calendar
Though the weeks leading up to the holidays may have been a flurry of chaos and crazy deadlines, the new year often brings some time to reorganize, reflect, and recharge your marketing and merchandising efforts.

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January 11, 2017 | 9:00 AM

2017 Design Trends

It's a new year! What textural trends and innovative styles will rule 2017? Our design tream has some great insight on this year's decor trends and how to tie to these looks with custom framing.

Read More

November 23, 2016 | 9:00 AM

Consumer Research: Qualities Wanted in a Framer

What qualities and capabilities do consumers look for when selecting a custom framer? Understanding some of the answers can help in leveraging your best qualities to attract more business. Michael Andrulewich, Marketing Director at NIelsen Bainbridge, is sharing some recent research his company initiated in this second feature in a three-part Larson-Juhl Guest Series.

We hope you'll find this information helpful during this busy time of year - and all year long.

Read More

November 04, 2016 | 11:48 AM

NEW! Accessories, Improved Search, and Live Chat on LarsonJuhl.com

We're always looking to improve all areas of our business, and we're excited to share new resources available to you through LarsonJuhl.com! Whether you're ordering products online or looking for more in-depth information about some of our mouldings and accessories, the new Larson-Juhl.com continues to offer more to our customers in a simple, user-friendly way.

See What's New

October 12, 2016 | 9:00 AM

It's NOT All About the Numbers!

Arlynn Rook Wilbanks
Rook-Wilbanks & Co.

When becoming active on social media as a business, you're sure to hear about the importance of getting more and more followers, likes and/or fans. While it's nice having a large audience to see your posts, those people won't do a lot for you unless they're actually engaged in what you have to share and say. In fact, with social media, it's not about the numbers, it's really about the quality of the conversation!

Read More

October 05, 2016 | 9:00 AM

Top 5 Reasons to Attend WCAF 2017

It's that time of year again! Make your plans now to visit us at the 2017 West Coast Art & Frame Expo! Join us January 23-25, 2017 at the Paris Las Vegas Hotel and Casino. This is the premier event for custom framers - you don't want to miss out! Plus, take the opportunity to showcase your design skills and enter into our 5th Annual Design Star Competition!

Why Attend WCAF?

September 28, 2016 | 9:00 AM

5 Ways To Build Referrals

Ken Baur
KB Consulting

Despite all of the new social media and Internet-marketing tools available today, word of mouth is still one of the most effective methods of acquiring new clients. When a trusted friend touts your business, it's the best marketing you can receive. There are several ways to build your referral portfolio.

Read More

September 21, 2016 | 9:00 AM

Consumer Research: Maximize Your Business' Opportunities with Consumers

What do consumers care about in regards to custom framing? What qualities and capabilities do consumers look for when selecting a place to do their framing? Understanding some of the answers to these questions can help in developing a sales and marketing approach to gain more business, and we're excited to introduce Michael Andrulewich, Marketing Director at Neilsen Bainbridge, who is sharing some recent research his company initiated. He'll be sharing the findings in a three part Larson-Juhl Guest Series - the first of which is about the qualities most wanted in a frame shop and how and why these participants make this trip.

Along with the details of the research, we've also provided links to some Larson-Juhl resources that may help address some of your feedback. We hope you'll find this information helpful as we approach this busy time of year - and all year long.

September 07, 2016 | 9:00 AM

Tech Service - Your Resource

Our team talks with framers across the country about their tricky projects and unusual items to frame - you are not alone if you occasionally have situations that leave your head spinning. (In fact...we typically receive over 5,000 calls to tech services annually!)

Have a question on a specific framing technique, supply item, or piece of equipment? Although some questions asked of our technical experts are very unusual, others are actually quite common. Because of that, we wanted to share some popular Q&A to hopefully make getting the job done a little bit easier.

Our amazing technical service experts are here to help!

Read Q&A

August 31, 2016 | 9:00 AM

Online Reviews: They're a BIG Deal

Arlynn Rook Wilbanks
Rook-Wilbanks & Co.

Consumer reviews...You know they're out there. The Internet makes it so easy for people to share their thoughts about a compny or service, and sometimes it seems like it must be easier to share reviews about negative experiences than positive ones. It's a scary proposition. But, online reviews are a big deal and should be treated as such.

You can take control of your businesses' online reviews, and turn this potentially scary situation into a positive opportunity! It's possible if you follow these few tips.

Read More

August 17, 2016 | 9:00 AM

6 Reasons Why Telephone Etiquette is So Important

By: Ken Baur
KB Consulting

Isn't answering the phone just something that everyone knows how to do well? Not necessarily, and if you are striving to build a business based on excellent service and relationships, ensuring your team's phone skills are top-notch is vital. Here are some reasons for stressing the importance of good phone etiquette.

Read More

August 10, 2016 | 9:00 AM

5 Tips for Creating Effective In-Store Room Settings

If your frame shop has the space, it can be beneficial, for merchandising purposes, to create dynamic room setting displays to wow your clients and get them thinking about ideas for their own homes. Showing large-scale art, wall groupings, and other ideas will get your clients excited about the possibilities to customize spaces in different ways.

Looking for tips to get started?

Read More and Watch Video

August 03, 2016 | 9:00 AM

Biltmore Guest Series: Business Resources and Tools

Do you own or run a family-owned business? Whether you're a "mom and pop shop" or a globally recognized brand like Biltmore, there's a uniqueness to running a successful family business. From performance to governance to family relationships, it's important to have both company and family's growth in mind. There's the constant dual challenge of achieving business goals, while maintaining committed, motivated family members.

Looking for ideas, tools, and resources? We've asked our friends at Biltmore to give us some insight and suggestions to running a successful family-owned business!

Read more

July 27, 2016 | 9:00 AM

How To Claim Your Business on Yelp

By: Arlynn Rook-Wilbanks
Rook-Wilbanks & Co.

Are you managing your business' page on Yelp? This is a great move, as this site is an especially valuable social networking site, since it's not only about networking, but also about business reviews!

There are a few steps you have to take to claim your business on Yelp - it's a fairly simple process if you follow these tips.

Read more

July 20, 2016 | 9:00 AM

Pricing - A Dialogue About Value

After you and your client spend significant time creating the perfect design, it's important to know they are happy with the final result. If your client raises an objection to the cost, how do you handle the situation? Though you may worry that the conversation will be uncomfortable, pricing objections are often a request for more information and can be overcome with the end result being a satisified customer.

Are there some key selling skills you can develop with your team to help with the process? Ginger Hartford, CPF presented a workship about design and professional selling skills at the 2016 West Coast Art and Frame Expo, and she's sharing her tips!

Read more

July 06, 2016 | 9:05 AM

Looking to Increase Profits?

By: Ken Baur
KB Consulting

Ken Baur has years of experience consulting businesses in the custom framing industry. His perspective on where to focus when looking to increase profits might be surprising. While making sure you're getting a good value on your materials is important, Ken shares his expertise on other areas that may prove to be more effective in increasing profitability.

Read More

June 29, 2016 | 9:00 AM

Why Instagram is #MEGA

Want your business to be #Instafamous? The world's fastest growing social platform boasts a cool 75 million users every day. Instagram is almost an entirely visual platform, making it a great place to share images of your work, your store, and your team with users! You can connect Instagram with other social media profiles, allowing you to update those sites as you share new content on Instagram, creating a consistent flow for your followers every day.

Sound confusing? Not to worry. The bigger questions is: Why put your business on Instagram?


June 22, 2016 | 9:00 AM

Celebrate this Fourth of July with the Finest Frames Made in the USA

Do you have customers who like to support American made products? Chances are, the answer is YES, and we're your source!

Did you know Larson-Juhl offers over 450 Made in America mouldings? Favorite collections, like Cranbrook, Vermont, and Homestead, are made in America's heartland!

Looking to market frames made in the USA to your customers this July 4th? Download the Made in America Consumer PDF for use in your marketing efforts. (Visit the Framer's Toolbox --> Marketing Materials)

We are especially proud of the products made in Ashland, Wisconsin.

Larson-Juhl's Ashland facility specializes in crafting American made frames of the highest quality using American hardwoods. We take great pride in our state-of-the-art facility, and the consistency of craftmanship and quality make the Ashland facility the premier factory for made in America custom frames.

View all of our American made mouldings.

June 15, 2016 | 9:00 AM

Packaging and Presenting - A Dedication to the Details!

We spoke with Paz Blundell, experienced framer and owner of Framed! in Ottawa, Ontario about the special care he and his team take when presenting pieces to their clients.

Paz shares, "When you present the finished piece, this is the last impression your clients have of your business. We always want them to leave happy. The goal is always for them to come back and do more work."

Read more

June 08, 2016 | 9:00 AM

Celebrate Diploma Designs!

Graduation can be a popular reason for people to have their first experience with custom framing - so why not maximize the opportunity to develop a lifelong client with each diploma that comes through your door?

Whether it's simply framing a diploma or taking it to the max by creating an amazing shadowbox, help graduates celebreate with a unique custom design that says "It's all about me!"

Read more

May 25, 2016 | 9:00 AM

4 Key Steps to Grow Your B2B Sales

By: Ken Baur
KB Consulting

Custom framers frequently ask me why it is so difficult to find more sales opportunities with local businesses. I find when we discuss this issue, they're often using their residential framing program in sales to businesses. Typically, that strategy doesn't work well because business clients have different needs.

Want to improve your opportunities to grow your B2B sales?

Read 4 Key Steps

May 18, 2016 | 9:00 AM

Design with Color: Fine Art vs. Decorative Art

By: Greg Perkins
Greg Perkins Consulting

If your client loves color, why not explore the options that they'll truly enjoy, while still enhancing the art and presenting it tastefully? Whether it's fine art or decorative art, color can be a powerful tool to take a framed piece from satisfactory to sensational.

Read More

May 11, 2016 | 9:00 AM

Our Friends - The Float Frames

How To Assemble Float Frames

Float frames can be a great design solution for all types of projects. When used to frame a canvas, you can adjust the placement for versatile looks - add more space to expose the painted sides of the painting or choose a tighter frame size to cover the sides and add a neat, polished look. The result is modern, clean, and classy!

How To Transform a Float Frame Into a Shadowbox

Did you know float frames can do more than frame a canvas? Because these frames are finished on the inside edge, outside edge, and face, they can save time in creating a design where extra depth is needed. And, by incorporating the float frame, you have great flexibility with you designs!

Watch Videos

May 04, 2016 | 9:00 AM

Website Tips: Product Search and Search By Style

The search functionality on LarsonJuhl.com has been expanded to enhance different types of searches for different situations. Our hope is to make it easy for visitors to find what they need…and if no particular design comes to mind, offer some suggestions based on style inspiration and decor trends!

Already know what you want?
If you know what you want already, item number and all, you can simply type the item number into the top portion of the search box. Then, in the details view, you’ll see all of the item information such as a matching fillet, rabbet depth, and width. When logged in, you can view additional details such as box quantity and pricing.

How else can you use the search tools?

Watch Video

April 27, 2016 | 9:00 AM

Three Clicks to Content: Easily Find Fresh Content Online

Are you in a rut when it comes to new content for your businesses’ social media postings? Don’t worry, it happens to everyone! You just need to know a few creative solutions to move out of that rut and get your page back on track with some fun and fresh content for your followers.

Read More

April 20, 2016 | 9:00 AM

The Business of Framing: Turn Missed Sales into Profits

Do you keep track of how many times you and your team fail to close a custom framing sales opportunity? That’s something a point of sale system probably can’t tell you, but it is something very important to know.

The good news? Learning from those experiences and converting as many to future sales opportunities as possible is vital to growth and profits. If you and your team can develop a strategy to overcome the hurdles you’ve been presented with, the result could be thousands of additional dollars in sales each year!

Read More

April 06, 2016 | 9:00 AM

5 Tips for Displaying Framed Models in Your Frame Shop

Framed models are to your store what cars are to a dealership’s showroom. The cars selected for the floor are generally fully loaded with all of the available options. The idea is to entice you to buy these options for yourself. Likewise, your framed examples on display should do the same thing for your customers.
Are you maximizing the opportunity to show all of the options available with custom framing?

Read More

March 23, 2016 | 9:00 AM

Want more sales? Master mirrors!

Mirrors are timeless and can be used in every room of the house, making them ideal to promote in your frame shop! With a broad audience and lots of applications, framed mirrors can be a great way to increase your sales.
Greg Perkins of Greg Perkins Consulting shares some top reasons to promote mirrors at your framing business.

Read More

March 16, 2016 | 9:00 AM

Say YES to Pinterest!

Everyone’s all abuzz about Pinterest – Pinterest is such a unique social media tool, and it can add a lot to the way you interact with customers, potential clients, the industry, and your community online.
Arlynn Rook Wilbanks of Rook-Wilbanks & Co. shares four ways to use Pinterest to promote your business.

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March 02, 2016 | 9:00 AM

Design Star Collection Unveiled: Salon 1789

Every year the winner of Design Star: Framing Edition collaborates with the Larson-Juhl Design Team on a new moulding collection.  Salon 1789 was unveiled at West Coast Art & Frame at a special event recognizing our 2015 Design Star, Francine Hackerott, and the collection she helped to design. The response was outstanding, and we can't wait to see all of the wonderful frame designs our customers create with this gorgeous new collection!

Read More

February 17, 2016 | 9:00 AM

Corner Weld Glue: Black Glue

Black frames are some of our best sellers, and they may be for you too. Did you know Corner Weld glue is now available in black? It’s ideal for use on black frames, which can sometimes be a little tricky when trying to get a perfect corner.
If you’d like to give it a try, Corner Weld glue in black is available three ways!
            #21009            Two Pints of Black Corner Weld Glue
            #21006            “Salt and Pepper” Pack! – One Pint White Glue and One Pint Black Glue
            #21008            One Gallon of Black Corner Weld Glue

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February 03, 2016 | 9:06 AM

New Design Star Winner Announced at WCAF

This year's Design Star: Framing Edition event at West Coast Art & Frame was once again a spectacular celebration of the talent and creativity within our industry.  The judging was definitely tough with all of the exceptional designs submitted for the competition!  At the event held on Monday, January 25, winners for each category were announced, along with our Grand Prize winner.

Read more

January 20, 2016 | 9:01 AM

Tech Talk: MountCor Tips

Our Tech Service Team has a few tips for using MountCor, and they all have to do with the very convenient disposable gridded release liner that protects the adhesive when stored.  For example, while the release liner is a protective feature, it’s also great to use to make positioning your images even easier.

Read more

January 13, 2016 | 9:11 AM

What’s hot and trend for 2016?

What's hot and on trend this year? Lots! And our designers have some great tips on the latest and how it all ties to custom frames.
Guest Series: Design Trends 2016

Read more

January 06, 2016 | 9:14 AM

Ken Baur: Find More Clients This Year!

4 Ways Your Current Client Base Can Help You Find New Customers

Working on a plan to grow your client base this year? Looking for new customers just like the good ones you already have? One way to find more good customers is to leverage the customer base you have now.

Check out Ken Baur’s Tips on 4 Ways to Grow Your Client Base.

Read more

December 02, 2015 | 9:19 AM

Greg Perkins: Lean on Mirrors for Spectacular Style

Leaning mirrors are a stylish way to add a dramatic impact to any room – and, with custom mirrors, your clients can size them just right for the space and can pick a frame that works perfectly with their décor!

Read more

November 25, 2015 | 9:21 AM

Arlynn Rook Wilbanks: Facebook Chewing Up Your Time?

Managing your frame shop’s business page on Facebook can seem like an overwhelming task at times, but it doesn’t have to be. You just need to think strategically and make the most out of your time spent online – work smart, not hard, and you’ll be on the road to social media success with minimal effort and maximum results!

Read more

November 18, 2015 | 9:30 AM

…and all through the Biltmore House…

GUEST SERIES: Christmas at Biltmore

While all of us have special traditions surrounding the holidays, our friends at Biltmore have shared their touching holiday story with us.

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November 11, 2015 | 9:36 AM

Tech Talk: Think Outside the Jewelry Box

Jewelry and Christmas go together so well…they just do!  How about creating a custom framed piece featuring costume jewelry in the shape of a Christmas tree?  Larson-Juhl Team Member, Barb Tollison, creates jewelry trees every year.  It’s been a tradition in her family that her mother started.  Here are some tips from Barb.

Read more

October 21, 2015 | 9:38 AM

Video: Avoid a Fillet Fiasco

Love the look of fillets?  We do too!

Whether you're new to fillets or you're already including them as part of your designs on a regular basis, watch this video for a few key tips from designer Ginger Hartford on cutting, assembling and installing fillets to achieve a perfect result each time.

Watch video

September 30, 2015 | 9:50 AM

Greg Perkins: Dynamic Displays with Tabletop Vignettes

Are your walls full of beautifully framed art but the spaces between lack those special touches that could really maximize your impact on shoppers?  Planned, themed tabletop vignettes may be just the touch your shop needs to give your shoppers that "WOW" experience!

Read more

August 20, 2015 | 9:00 AM

6 Ways a Reward Program Could Help Your Business

Have you ever thought about starting a rewards program? These programs offer discounts to clients when they use your service, and the more often they use it, the more savings they receive. For some, this type of program can help their business grow.

Here are some reasons why:

     1.) Rewards programs can increase purchase frequency because clients will get larger savings the more often they purchase frames.

     2.) You can structure the program so clients have an ongoing savings account available for their next purchase. Because of this, they will be less likely to choose another shop, even if that shop is offering a sale.

     3.) A program utilizing an ongoing discount can help you eliminate other discount programs and improve your gross margin.

     4.) Reward programs, which utilize a card that remains with the customer, have the added advantage of becoming a marketing tool for clients when they talk about your business to friends and family.

     5.) You can use the credit balances clients have on file to help close sales when price is an objection. Offer to look up a hesitant customer’s rewards balance to see if that credit will make the difference in closing the sale.  

     6.) Reward programs utilizing electronic database recording can also be used to collect demographic profiles of members, and this can be used to uncover ways of reaching additional clients.

Interested in more information about reward programs? Ken has offered a successful reward program for years and has written about his experience for PFM. Check out his article for more tips.

August 19, 2015 | 2:57 PM

Social Media Do's & Don'ts

Are you looking to make the most of your frame shop's social media presence? Check out these simple dos and don'ts to help your social media pages stand out from the crowd!

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July 24, 2015 | 2:48 PM

The Making of a Frame: Share the Process So They Can Love It!

Share the custom framing experience on social media - Make it real...Make it fun...Make it amazing! There are lots of ways customer satisfaction can be enhanced before customers even reach the design counter. Sharing the experience online is one way – letting people know what to be prepared with and what to expect once they reach your store – can help ease nerves and make the process much easier.

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July 18, 2015 | 2:46 PM

Tech Service How-To's: Framing Military Medals

Have you helped your customers pay tribute to a soldier or veteran in their life? Preserving military medals and mementos in a beautifully designed custom framed piece might be something you’ve done hundreds of times, but if you have a tricky situation or a special circumstance,  Larson-Juhl’s Technical Service Team is ready to help answer your questions.

Here is a tip for your frame design team when it comes to framing military medals.  

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June 19, 2015 | 2:44 PM

Five Items to Share on Social Media

Creating interesting content to share with your followers on social media can be a daunting task. It needs to be attention-grabbing, informative, educational, entertaining and actually DO something for your business. And usually, these posts should be kept very short – that’s a lot to achieve with just a few characters!
To help you out, we’ve enlisted the help of Arlynn Rook Wilbanks to create a list of the top five items you should share on social media...

Read more

June 18, 2015 | 2:41 PM

One Canvas, Four Frame Designs

“Wow. It really does change the look of the art.” As we all know, that's what your customers say when you feature displays with dramatically different frame designs on the same work of art. Today’s article is a reminder for all of us to show off our creativity and get our customers excited about all of the options for framing their favorite art! 

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May 29, 2015 | 2:40 PM

The Business in the Bathroom: Framed Mirrors

Let’s talk about the business end of the bathroom – for custom framers, it’s all about the mirrors! After all, can a bathroom truly be great without a great mirror? For decades, bathroom mirrors were attached to unsightly medicine cabinets and had bland, silver metal frames around them. Today, bathrooms are as well designed as the rest of the home, and custom framing allows the mirrors to be integrated into the décor so they look great, while still serving their purpose.

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May 29, 2015 | 2:37 PM

The Business of Framing II: Four Key Indicators To Track Monthly

There is so much to remember when running a small business. Sometimes the to-do list which keeps us moving forward makes us forget to check how we are doing. Creating a list of the most significant numbers to measure business performance can help you understand a lot about your company’s progress. Here are four of the most important indicators of performance in custom framing...

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May 21, 2015 | 2:34 PM

Make Social Media Work For You

Many sources tell us how important it is to DO social media, but how much is enough to get the benefits? In this article, Larson-Juhl's social media expert, Arlynn Rook Wilbanks, gives us specifics on how to be strategic and answers the question, "How social do I need to be?"

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May 21, 2015 | 2:31 PM

Designing With Fillets

Impress your customers with stylish frame designs time after time. You can do this by incorporating fillets, either inside a mat opening or the lip of the frame. The broad range of fillets we offer allows you to create truly custom designs your customers are sure to love, and you will love the boost to your average ticket as you begin to sell more of them.
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May 07, 2015 | 2:29 PM

The Business of Framing: 5 Steps to Be A Better Leader

Leading your team is one of the most challenging parts of running any business. And if you don’t have good leadership skills, your company is destined to limited growth. Training and leading a team is vital to growing any company. These are some important things to remember as you work to become an effective leader.

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May 07, 2015 | 2:24 PM

Top 5 Tips for Dynamic Window Displays

Looking for ideas to help keep your store’s displays innovative, timely and dynamic? Framing and merchandising expert Greg Perkins provides tips for creating effective and dynamic displays for your windows.
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May 06, 2015 | 2:21 PM

Why Your Business Should Care About Social Media

I’m sure you’re always hearing about how important activity on social media is for your business. People tell you that you need to do it…but not HOW to do it! Well, I want to help. Let's talk about why your business should care about social media. I hope you enjoy!

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April 09, 2015 | 2:12 PM

Dynamic Displays

Displays can be used to attract people to your store, help to get them enthused about your products, and entice them to make a purchase.

There are display opportunities throughout a typical frame shop, from the front window all the way to the back wall. When displays are well designed and well executed, your business will look its best for all who pass by and all who enter its doors.
The most effective displays are generally those that are planned. If you don’t already have a designated marketing and merchandising calendar, you will likely find it helpful to create one. 

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April 02, 2015 | 2:06 PM

3 Things You Need to Know for Better Pricing

Without a doubt, the single most challenging part of running a custom frame shop for most framers is setting correct pricing. Here are 3 easy things you can do to improve your pricing...

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