To create products which utilize materials and technologies that are environmentally friendly in the most efficient, eco-conscious manner, providing forest-friendly framing options for consumers.
To make a difference in the lives of our neighbors by building strong, diverse communities and partnering with organizations that can have a meaningful impact for the greatest good through the efforts of Larson‑Juhl and its team members.
To continuously improve the value of the company and brands for team members, customers, partners and stakeholders so that confidence in the company is constantly encouraged.
Since 1990, American Forests has completed restoration work in all 50 U.S. states and 45 countries around the world, helping to plant nearly 50 million trees in areas of crucial need. Larson-Juhl has donated 10% of these trees, more than 500,000, to the Global Releaf foundation since 1991.
These projects have restored forest ecosystems for a variety of critical issues, including wildlife habitat improvement, responses to wildfire and other threats, water resource protection and carbon offset benefits. Through local partnerships, American Forests is able to involve individuals, organizations, agencies and corporations in tree planting projects that restore local and global ecosystems.